I’m convinced Apple’s new Mac Mini will be the company’s most important computer since the original Macintosh. Here are just some of the audiences it will reach.
Switchers: Imagine a family that bought a cheap Dell for $700 and is getting sick of viruses, security problems, hassles connecting peripherals, and all sorts of other unpleasantries. They never would have thought of investing $1000 plus in a new Mac, but they just might think of switching over for $499, and just bringing their keyborad, mouse, and display with them.
Media Center: Want something in your living room to be a digital music/DVD/digital photo server — perhaps connected to your TV instead of to a monitor? Here you go.
Newbies: Have an iPod and hoping to buy your first computer? Are you more concerned with digital photos, storing music, and playing DVDs than you are with business software? What a great entry level computer.
Portables: Do you work at home and the office, but don’t want to drag a 6 pound iBook back and forth while working off a laptop screen and keyboard? Throw this in your briefcase (6.5 inches wide and two inches tall and only 2.9 pounds) and just plug it into a screen, keyboard, and mouse at your destination.
Multiples: Want a second computer on your desk to move files, work on when your first one is on the blink, or just play around with? Now’s your opportunity.
The bottom line: Apple picks up market share on Windows computers for the first time in years–not dramatically, but noticeably, while positioning itself for greater gains in years to come.
What do you think? Are there other audiences or purposes I’ve missed? Do you see any educational uses?